Monday, January 26, 2009

Questions Always QUESTIONS

I am a very curious person. Very. I can't ever listen to an explanation of anything, or a bit of interesting information, without having questions.

My mind can never just accept what someone tells me.

No matter what I am told, I can always come up with opposing ideas, or different perspectives.

That's just how I am.

Sometimes I take a lot of flak for it too.

Here is a small example.

People,

mostly those who I am related to,

get tired of watching movies with me and having to listen to me point out every inconsistency, or just plain impossible situation that comes up.

I don't always do this.

Some shows and movies are so good that I am willing to suspend my belief and play along with the absurdities, for the sake of a really good story.

That explains why I'm still a huge fan of the show "Lost".

But ya know, there are some things, that are just so outrageous, so stupid, so irrational that I just can't bite my tongue.

Lately I have noticed a few of these, that I just have to address.

Most of them have to do with advertising. I think that people in the business of advertising are some of the biggest purveyors of absolute B-ll
Sh-t that have ever graced the face of this earth.

And do you know how they can get away with it?

They get away with it, because if people see it on TV or in print, they just assume it is right or good.

Oh not everybody for everything.

Advertisers should be so lucky.

But for things that don't matter, people are usually too busy waiting for the commercial break to be over, than to realize, that there is no way on Heaven or Earth that "Brand X Lotion" can make your skin 200 % percent more moisturized.

I mean think about it.

If your skin was suddenly quenched with 200 % more moisture, it would all fall off your body in huge mushy clumps.

Now who would be up for that?

Well, here are just a few of the slogans and promises that have definitely gotten under my skin. Hopefully this isn't just me being weird or super picky.

Here's a big one that never fails to ignite my indignity.

Every morning on the Today Show, good old Willard Scott, does a sweet little segment showcasing the people who are turning 100 years or older.

This segment is brought to you by the Good Folk at "Smuckers".

And since they sponsor it, that means they get to air one of their commercials.

Smuckers, really need to find themselves a new Ad Agency. Here is their slogan:

With a name like Smuckers, it HAS to be good.

Did you get that? Ooooh, this just drives me crazy.

Why, WHY, WHY, does a name like SMUCKERS mean it has to be GOOD?

That is just about the stupidest logic I have ever heard.

Is there something inherently positive about the name SMUCKERS? Not that I can see.

It's just a name.

Actually it's a name that I could see being fodder for that kid in the fourth grade that makes fun of every one's last name.

Let me see, Smuckers, uh, Suckers! Corn Shuckers! Smuckers Puckers!
The possibilities could be endless. And I've never been one to ridicule people's names either.

Just imagine what a true master could do with a name like SMUCKERS.

But I bet the one thing that would never come up is the fact that with a name like SMUCKERS it has to be good.

I can't believe that some lame advertising executive got paid for coming up with that one.

If someone reading this gets it, then please can you explain it to me?

Maybe there is some crazy logic behind it that I just can't fathom.

Another thing that I noticed the other day, while shopping at Walmart. For Potato Chips no less. Was how often the word NATURAL is used in product descriptions.

One example that I found to be truly inexplicable, was on a bag of Lay's Classic Potato Chips. These are the only kind I ever buy because I like them the best.

Makes sense right?

Well right there on the bag, I noticed that Lay's is bragging that they use "All Natural Oil" in the making of their chips.

ALL NATURAL OIL.

All Natural? I can't help but wonder, where on earth would they get UnNatural Oil?

I mean, I have heard of synthetic oil. Of course I have. But isn't that the stuff that they use at Jiffy Lube?

For Cars?

Call me hard to please, but do you think there has ever been such a thing, as potato chips, that have been prepared using a couple quarts of Quaker State Oil?

I hope that sounds as ridiculous to you as it does to me.

I could come up with a few other examples of things in this world that can't help but make me have questions, but I meant for this to be a rather short post so I think I will leave it at this.

But promise me, please, that the next time you see something that makes you think,

WHAT THE?

That you will think of me, and agree, for just a moment perhaps,

WHAT A SILLY WORLD WE LIVE IN!

13 comments:

Kelly said...

You would absolutely love being in my English 101 class. We have to bring in advertisements tomorrow and rip them apart for all the tactics they use to show how their product is superior.

You'd probably also really like the professor too. Y'know despite never wanting to set foot in a school for learning purposes again.

Jan said...

I have thought about silly ads before too. My husband and you should watch movies together. He does that same thing.

I don't like the ad on the radio where they are talking about Visiting Angels. Visiting Angels are for those that need assistance because they are limited. And they are trying to make it sound as if you have these Visiting Angels, you have more freedom. Then the daughter says "is that platform shoes your wearing (either grandma or mom). I laugh every time. Why would someone that has to have Visiting Angels be going and getting into high heels to go dancing. If she can do that, she doesn't need those Angels helping her out. I can't even wear those things.

Jan said...

I have thought about silly ads before too. My husband and you should watch movies together. He does that same thing.

I don't like the ad on the radio where they are talking about Visiting Angels. Visiting Angels are for those that need assistance because they are limited. And they are trying to make it sound as if you have these Visiting Angels, you have more freedom. Then the daughter says "is that platform shoes your wearing (either grandma or mom). I laugh every time. Why would someone that has to have Visiting Angels be going and getting into high heels to go dancing. If she can do that, she doesn't need those Angels helping her out. I can't even wear those things.

Stephanie said...

Susan you never fail to get me thinking.

Mike 'n' Cindy Brinkerhoff said...

Well as you know, Sue, the insanity of the advertising world has been exposed on my own blog several times. I'm dreading that we're heading into Valentine's season, which means the return of those dreaded Weisfield Jewelers commercials, where the lucky wife or girlfriend is showing off her new jewels to her friend, who is just lapping it all up, until the lucky girl says something seemingly innocent like "then I saw the Weisfield box..." and the other girl shuts down the whole conversation, because what really matters now is, "HOW DID HE KNOW ABOUT WEISFIELD??" Yeah. That was worth the conversational trainwreck... It's not like there isn't one IN EVERY FREAKING MALL!!

Ugh. Hate it.

By the way, have you visited Phyllis this month?

Heidi D said...

Incessant talking during a movie or a show is rude and takes away from the other persons enjoyment. Constantly tearing something apart has the same effect. This activity is only permissible when the other parties are willing to engage in the same behavior.

Lisa Christine said...

Oh, I am cracking up. You are SO FUNNY!

And for the record, I have wondered why Smuckers means it has to be good. You're right....it makes no sense. And for some reason, when I was reading your rant about it, it reminded me of Ramona Quimby. Didn't she love commercials and take them very seriously. I could just hear Ramona now...trying to convince her mother that they must buy Smuckers instead of the generic brand because, 'with a name like Smuckers, it HAS to be good'.

Great post....again.

Anonymous said...

With a name like SUSAN, it has to be funny!

Heidi D said...

I alway think that Willard Scott is just loosing it, or he's sauced during his 1 minute segment. :)

Mike 'n' Cindy Brinkerhoff said...

Umm... Susan, I notice you haven't answered my question about visiting Phyllis.. You aren't backsliding on that commitment are you?

Lisa Christine said...

I am taking a break from me 'getting ready for tommorow'. And no, I didn't see any of idol tonight.

Just wanted to pop by and say that I am still chuckling at this post.

Janice Head said...

I believe smuckers is supposed to sound like lip smacking which one does after eating something really delicious.
Do you remember in the early 80's I think when McDonalds and a few other restaurants experimented with petroleum based soft ice cream? As awful as it was, it was probably natural petroleum.

Amanda said...

There is an advert on our tv right now for a face/eye cream that promises to reduce the appearance of crow's feet. But in small letters at the bottom of the screen it says "not comparible to a professional procedure" They had to add that as they go so many complaints! But people still believe this nonsense.

You would get on well with my hubby ~ he sits and comments on any movie he watches ~ i usually have to tell him to shut up or get out, it's just a movie!! LOL!!

Love,
Amanda x